At NeverBeast Plush, we believe that magic lives in the little things — like a hug from a soft, loyal friend. Inspired by Disney’s Tinker Bell and the Legend of the NeverBeast, our mission is to bring Gruff’s gentle heart and protective spirit into the homes of fans young and old.

We’re passionate about creating high-quality plush toys that capture the warmth and wonder of the beloved NeverBeast. Every stitch is made with care, ensuring that each Gruff plush is not only adorable but durable — ready to join your adventures or offer comfort at bedtime.

Whether you’re a collector, a parent, or someone who simply loves the story of friendship and bravery, we’re here to help you keep the magic alive. Because just like Fawn saw in Gruff, we know that true beauty lies within.

Thank you for being part of our story.

— The NeverBeast Plush Team